Display your way to great vegan sales

Are you ready for Veganuary - and beyond?

Veganuary has grown into a global phenomenon, with over 25,000,000 people worldwide pledging to try a vegan lifestyle in January 2024 - and expectations are even higher for January 2025. For retailers, it's the perfect opportunity to spotlight your vegan range, introduce exciting new products, and connect with a growing audience of ethically conscious consumers.

Since its inception in 2014, Veganuary has consistently driven significant sales increases across plant-based categories. So this January, there's never been a better time to ensure your shelves are well-stocked and ready to meet the surge in meat-free demand.

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Elevate your range with Holleys' vegan offerings

At Holleys, we take pride in curating the finest vegan products to help you delight your customers. Get 2025 off to a strong start by exploring our new vegan ranges.

It's always a winning strategy to have something different, exciting and, above all, tasty to tempt your customers, so why note start by taking a look at our range?

Indulgent Dairy-Free Chocolate

Premium vegan chocolate remains a huge draw, and our range includes top-quality options like plant-based meringue bars and indulgent luxurious Lindt classic recip chocolate bars - now crafted with creamy oat milk. These luxurious treats will tempt vegans and non-vegans alike.

Vegan Snacking Essentials

Mister Free'd crunchy, gluten-free tortilla chips are perfect for dips or straight from the bag. Or for a lighter snack option, Kallo Veggie Cakes' crisp, colourful cakes are made with natural ingredients and come in a variety of mouthwatering flavours.

Everyday Vegan Essentials

Rude Health's premium range brings vegan convenience and quality to everyday essentials. Add a splash of their creamy almond milk to a morning smoothie, use their oat milk to achieve the perfect latte froth, or incorporate their spelt flakes or puffed quinoa into homemade granola bars.

Display your way to great vegan sales

Having the right products is only part of the puzzle - how you display them can make all the difference. Here are our top tips for making the most of Veganuary:

1. Expand and diversify your range

Customers love variety, so offer options beyond the basics. Include premium plant-based proteins, indulgent snacks, decadent chocolates, and specialist condiments to ensure your range appeals to a wide audience. Ensure all items are certified vegan for added clarity and confidence.

2. Merchandise creatively

Rather than relegating your vegan products to a single aisle, integrate them alongside their non-vegan counterparts. Use clear signage, such as vegan shelf talkers, to make them stand out and encourage discovery. This approach not only increases visibility but also introduce vegan options to non-vegan shoppers.

3. Think beyond January

With over 80% of Veganuary participants in 2024 planning to adopt more plant-based habits long-term, there's a growing opportunity to retain these customers year-round. Make sure your vegan offerings remain visible and enticing well beyond January to keep shoppers coming back.

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Stay ahead in the growing meat-free market

The demand for plant-based products shows no signs of slowing down. By the end of 2025, the UK's meat-free market is projected to reach £6.6bn in 2025. With rising food prices and shifting lifestyles, more people are reducing their meat consumption but still seek out exciting, high-quality alternatives.

This is your chance to position your business as a leading destination for premium vegan products. By offering an innovative and diverse range, you'll attract new customers and strengthen loyalty among existing ones.
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Let Holleys help you succeed

At Holleys, we're here to help you maximise the Veganuary opportunity and beyond. With over 1000 vegan products in our range and outstanding service, we're your trusted partner for premium products and strategic sales support - all year round.

Get in touch today to create your ultimate vegan range for 2025.