How to help your customers eat more healthily

After the indulgence of December, January brings a wave of resolutions to prioritise wellbeing and healthy eating habits.

Eating well doesn't have to be time-consuming, costly, or bland. Today's shoppers are looking for products that are both nutritious and convenient - a trend that's transforming purchasing habits and creating exciting opportunities for switched-on retailers.

Discover Holleys' top tips for helping your customers meet their healthy eating goals this January - and beyond.

Health meets sustainability: the 2025 consumer priority

In recent years, there has been a shift in customer preferences. Healthy eating is no longer a niche market, and sustainability has become a major focus for consumers. For retailers, January is the perfect time to cater to these dual demands by offering products that are good for both customers and the planet.

The combination of health and sustainability is a golden opportunity for retailers to connect with mindful shoppers. Products like Freja broths are a perfect fit. These award-winning broths are responsibly sourced and conveniently packaged for everyday use, ensuring minimal environmental impact.

Delivering an authentic taste of the Middle East, Mézete's 100% natural, preservative-free hummus is ideal with freshly cut veggies, a bag of Eat Real Lentil Chips, or Olina's Bakehouse Seeded Snackers, for a quick, healthy lunch. We all know how easy it is to fall back on an unhealthy takeaway when we're short on time, but these plant-based dips mean your customers will have something quick and easy on-hand when hunger hits.

This really is the secret to capitalising on the boom in healthy eating at this time of year - making healthier options easier and more accessible for everyone.

Convenience is key

One of the biggest hurdles for customers looking to eat healthily is the perception that it's too difficult or expensive. You can help overcome this by stocking items that are both nutritious and convenient.

To drive sales, position healthy snacks and meal solutions throughout your store. Avoid confining them to a single "health food" section, which can easily be overlooked. Instead, integrate them into your main displays, cross-merchandising with complementary items. For example, displaying Eat Real's range of quinoa, lentil and veggie chips and Growers Garden Broccoli or Cauliflower Chips next to Nexba's refreshing Kombucha range, VitHit's gorgeous vitamin, juice and tea drinks, or James White's delicious vegetable juice.

Brighten up January with comforting choices

In the grey, chilly days of winter, shoppers crave comfort and nourishment. Stock hearty soups and broths that are rich in flavour and packed with goodness. These ready-to-eat options are perfect for warming up and boosting winter wellness. Holleys has the ideal range of delicious, ready-to-eat soups and broths to chase your customers' winter blues away. If it's canned soups you're after, Baxter's Super Good and Free and Easy are packed full of real ingredients and real goodness.

Why Holleys is your partner for success

After a month of indulgence, many of us are feeling less than our best and craving food that's clean, mindful, and convenient. As a retailer, this is your chance to meet that demand and help customers reset.

With over 4,000 products in our range - including hard-to-find groceries, regional specialities, and exclusive independent brands - Holleys makes it easy to stay ahead of the latest trends. From wholesome snacks and ready-to-eat meals to premium pantry staples, we've got everything you need to delight your customers this January and beyond.

Don't miss the opportunity to capitalise on this health-driven season. Stock up on quick, nutritious, and planet-friendly products that keep your customers coming back not just this January, but all year round.